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Ad Council
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Since 1942, the Ad Council's public service messages have informed Americans about the problems facing our environment, our communities and our children.
The Ad Council uses the power of advertising to stimulate action for good causes. Take a moment and visit the Ad Council's Web Site.
The Ad Council maintains a Media Calendar of Events, where you can learn about the Public Service Announcement (PSA) campaigns. Tie your events into local and national efforts and increase your success.
If your cause has a website, help out by displaying public service banners. They would appreciate any space you can spare. To see a list of the PSA banners, see the Ad Council's Buttons & Banners Page.
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Be Newsworthy
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Who's Covering Your Cause?
Your efforts to get media attention will be much more successful if you do your homework and approach reporters you know are interested in your story.
Use search engines to find cause-related articles online. If they have a link to the author, email them and let them know about your cause.
You can also use information services like Lexis/Nexis to find writers who have recently written on your topic.
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