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The People Behind the Cause Sue Shifrin-Cassidy Founder, KidsCharities.org Sue Shifrin-Cassidy created KidsCharities.org, a non-profit umbrella organization of children's charities. An accomplished songwriter, Sue wrote and produced "Message to the World", recorded by such celebrities as Rosie O'Donnell, David Cassidy, Martin Sheen, Dyan Cannon, and Wyclef Jean, to benefit WarChild USA's Kosovo relief effort. Since launching KidsCharities.org in 1999, she has raised both money and awareness and has obtained sponsorship from such companies as Wells Fargo Bank, Yahoo!, and National Airlines. Questions & Answers With Sue What was the inspiration behind you getting involved with children's causes? Sue: Back when Kosovo was happening, I remember looking at my son fast asleep in bed. It suddenly struck me how many children in the world are homeless, unloved and endangered. This was the seed of an idea that grew into "The Tree of Life", the symbol of KidsCharities.org. How does Fundraising for KidsCharities.org feed your spirit? Sue: Fundraising in itself doesn't feed my spirit, but the dollars it provides feeds kids in need. That's what feeds my spirit... knowing that the organizations we are involved with are getting the money we raise to these children who so desperately need it. What have you found to be the best idea to further your cause? Sue: The global reach of the Internet can be used to help local kids and kids on the other side of the world at the same time. Online auctions are wonderful because they are relatively inexpensive to produce, and they have the greatest ability to draw a huge audience. Has your charitable work taught you anything? Sue: Yes, I've realized that anyone can come up with a unique idea. There are still so many things that haven't been done, and things that have been tried that could be done better. You can always find new twists to make them fresh, making your cause stand out from the crowd. Knowing this has forced me to think outside the box and trust my own creative instincts. I've learned to trust myself! KidsCharities UK About The Cause KidsCharities.org was founded by David Cassidy's wife, Sue Shifrin-Cassidy in the late 1990's. It ran successfully from its Las Vegas base till 2003 when the headquarters moved to Glasgow, Scotland. Caroline McFarlan now runs the day-to-day organization KidsCharities UK. With the tree of life as its symbol, Sue's dream continues to grow. KidsCharities reaches out and helps children from all over the globe- including the United States of America, Malawi, South East Asia and the United Kingdom. Among the charities which have benefited from recent events are: Tourettes Syndrome Research in Georgia, ChildLine, CHAS, Cot Death, Barnardos and UNICEF. Do You Know Someone Like Sue? Every cause should have an angel who has the vision and the persistence to help it reach its goal. Do you know somebody like this? Tell us about them. We're always looking for people to honor on this page. Just write us at... people@fundraisers.com "The purest giving has no other motive but to give. It seeks pleasure rather than gratitude, fun rather than sacrifice, sharing rather than barter." --Bel Kaufman |
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