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Fundraising Tips: Direct Sale Products Vs. Order Taker Fundraisers What should your group use, direct-sale fundraising products or pre-sale brochures for your next fundraiser? Get the pros and cons on both.
How Direct Sale Fundraising Typically Works: Your group orders an inventory of products; these products are distributed to your group members who sell the products directly to their supporters; funds are collected at the point of sale. PROS
Direct sale takes less time than Pre-Sale because there is no product to deliver and no returned goods to deal with Usually has a very low retail price per item which results in an easy sale CONS
Less variety of products to offer How Pre-Sale Fundraising Typically Works: Your group requests one brochure per fundraising participant. The participants show the brochure to potential supporters. The supporter selects a product from the brochure which the participant records on the brochure order form. These order forms are then returned to your fundraising company, who fulfills the order and ships the products to your group. Your group members and volunteers deliver the products to their supporters. Funds can either be collected at the time of the selection or upon delivery. PROS
Brochures offer a wide variety of products and range of prices Easy to include parents and adults in the fundraising efforts by having them circulate the brochure at work CONS
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